SOUTH COAST PLAZA - VALENTINE’S DAY

Led art direction and campaign development for South Coast Plaza’s Valentine’s Day initiative. Created a playful, interactive Instagram Reel experience featuring a spinning gift wheel that encouraged users to tap and pause to reveal curated gift ideas. Campaign assets were thoughtfully adapted for use across print, social media, and email marketing platforms to ensure a cohesive, cross-channel presence.

ROLE: ART DIRECTOR | SR. DESIGNER